KB Home builds some of the most energy efficient new homes on the market. Each home is rated with an Energy Performance Guide that showcases the energy savings available.
Managed Digital worked with KB Home to develop a promotion that would invite KB Home owners to share the energy efficiency of their homes. KB Home owners posted their homes’ monthly energy bills through a custom-built Facebook application. Each entry gave the home owner a chance to win a Kindle Fire.
The contest was initially released on a national level. It was so successful that KB Home regional offices commissioned Managed Digital to create local versions of the contest for their markets.